![]() Even before WandaVision debuted, Marvel revealed that the events of the series would lead into the Doctor Strange sequel. More than a year after the premiere of WandaVision, Marvel Studios’ inaugural TV show, Doctor Strange in the Multiverse of Madness became the first film to explicitly build off of events depicted in one of the MCU’s small-screen releases. “It’s exciting to expand the MCU into even bigger and better heights.” “The MCU will be on your TV screen at home on Disney+ and interconnect with the movies and go back and forth,” Marvel Studios president Kevin Feige said at CCXP in Brazil back in 2019. The launch of Disney+ challenged the studio not only to continue to create connective tissue between projects, but also to form a bridge between its movies and TV series. After the Infinity Saga that spanned the MCU’s first three phases, Marvel had the opportunity to apply this proven strategy to a different storytelling format: television. Taking a page right out of the comics, the MCU’s individual films allowed audiences to get familiar with and invested in characters as they were introduced in stories with smaller stakes, while crossover events brought the stars of these franchises together in massive spectacles that pitted them against threats of increasing power and scale. ![]() Marvel Studios became the inevitable box office force that it is today thanks in large part to its careful long-term planning and care in crafting an interconnected cinematic universe.
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